WOM Meets Customers Head-On
Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product to check for potential benefits, features, and operations to see if there is a fit with their needs. Become a customer and purchase their first item. They will discriminate with their first product as they form their opinion of you. Purchase again and starts spreading positive word
Harness the Power of WOM
Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started! There are six steps to harnessing word of mouth: Understand your customers’ values and priorities; this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters, and laggards. Identify which decision stages are needed for your product to be adopted. Use the information from steps 2 & 3
Word of Mouth Tactics – Part 3
Last time we talked about the second part of word-of-mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the word of mouth circulating around your company, products, and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it. So, launching into the nine levels of word of mouth-it should seem relatively obvious that
Word of Mouth Tactics – Part 2
In the last post, we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage. The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word
Word of Mouth Tactics – Part 1
Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson, we’ll get a feel for what exactly word of mouth is. Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have, and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right customers and clients who will sustain your
