Prepare for Lift Off!
Last time I gave you a laundry list of tips and tricks you can use to make your word-of-mouth program work for you. Hopefully, you’ve taken a look and decided which ones are the best fit for your company, products, services, and target customers, so you can put them to work in your word-of-mouth campaign. We are going to wrap up this series on word of mouth where we give you the specific steps to create a word-of-mouth campaign. Now, let’s take a look at those steps: Seed the market. Find some way to get the product into the hands